App Store Optimization (ASO) Services in Bangalore
ASO is also known as App Store SEO, App Store Optimization, Play Store ASO, App Store ASO, App Search Optimization.App Store Optimization (ASO in short) is all about gaining visibility in the app stores and increasing your organic downloads. This way, more people are able to find your app and download it.More downloads mean more users and more users mean more revenue. Seems straightforward, right? Well, it isn’t all that simple.You are probably wondering how does App Store Optimization work? Is it really worth the effort? Where should I start? Don’t worry, we got your back. We are going to cover this and many other ASO related questions in this App Store Optimization Guide.So keep on reading and start growing your mobile business now!
What is ASO (App Store Optimization)?
App Store Optimization is the process of improving the visibility of your app within a mobile app store (the Apple App Store & Google Play). The basic principle of ASO, besides high rankings in the app store, is the focus on click-through rate (CTR). This means you have to convince people to actually click on your app once they find it. You can do so by optimizing your App Name, Title, Logo, Screenshots and App Rating. But it doesn’t end there.
Why App Store Optimization is important!
More than 2 million apps are available in App Store Connect and further 3,3 million apps are offered by Google Play Store (Source: Statista). It’s very likely that your app is facing a tough competition.The primary goal of App Store Optimization is to increase downloads and the number of users. So, the first step to maximize your download stats is to get your app found by customers. But how can you do that?
What are the benefits of ASO?
As you now know that most users find apps by searching the app stores, you probably realized that App Store Optimization is a must if you want to get your app in front of the right users. In fact, many people argue that optimizing your app is the most effective marketing strategy for mobile apps and games. Here is how you can benefit from App Store Optimization:
- Improve your Visibility & Stand out within the App Stores : No matter how good your app or game is, if it cannot be found in the stores it is no good. So, don’t let your hard work go unseen, start optimizing!
- Always get discovered by Relevant Users : It is not enough that your app is found, it has to be found by the right users – users that are actually on a hunt for an app like yours. This is what ASO helps you with as well.
- Increase your Organic Downloads : A good ASO strategy is great way to boost your organic installs and ensures long-term results. With regular monitoring and tweaking you make sure your efforts are successful.
- Cut User Acquisition Costs : Instead of spending money on ads, you can lower your user acquisition costs by focusing on organic growth with ASO. This no only saves you money, but also ensures a steady growth.
- Increase your Revenue and Conversion Rate : Ads, in-app purchases and similar ways to monetize an app are just part of a medal. If users come to your page through ads and dont download it, you lost them. That is why ASO is a must.
- Grow your User Base Worldwide : By making your app available in other languages you can find users from all over the world. ASO can help you take your app global.